Web Marketing
How does marketing apply to the web?
The web is a communication technology that has its own specific advantages and drawbacks.
The fundamentals still apply - simply putting up a web site and offering what you think are compelling products and services probably won't work. Yes - we do hear stories of internet millionaires who came up with a clever idea that particularly captured the use of this technology. However, if you are selling tangibles then there is less likelihood of finding these clever ideas.
Let's start at the beginning - Have you got a great business name and domain name?
What's in a name?
Sam Morgan started his internet business in his lounge room. He picked his business and domain names well. His site now has the highest number of daily visitors in New Zealand.Heard of Trade Me? ...and the companion sites Find Someone and Old Friends?
Simple, meaningful, easily remembered names.
Selecting and using the most effective domain name will make a big difference to your success.
On the internet you haven't got long to grab people's attention because you're competing with thousands or millions of other sites that offer what you do.
Your business name will probably become your domain name - but it doesn't have to be. An effective domain name matches what you offer and what your prospects might be looking for.
ABC Services may be clear to you - but it says nothing by itself.
You may be proud to have your own name as your business name but unless you're famous it probably doesn't mean much.
What can Web Success do for you?
Web technology won't make up for a weak brand and poor marketing - in fact, it might expose it. We'll go back to basics with you to ensure that your fundamental values and messages are clear - because no matter how "good" your web site is you will still be confusing your prospects.
We'll look at far more than just building or tweaking your web site and web technology. What we're interested in is making you successful through your use of web technology.
Contact us to tell us a bit about what you want to achieve and we'll let you know how we can assist. Don't worry, if we can't, we won't waste your time or ours.