Jonathan Smart Gallery

Jonathan Smart Gallery
Jonathan Smart Gallery has been showcasing contemporary New Zealand art since 1987.
Jonathan Smart Gallery.

What the customer said

I've had much favourable comment; makes my business much more accessible (some would even say, "almost understandable" / "comprehendible").

Herr designor was very sensitive to the particular needs of my site - a top-end gallery specialising in contemporary art needed something special to reflect the visual idiosyncrasy, the sophistication and overall character of its business. I expected that and I got it...
and have now been inundated with a veritable galaxy of hits - a storm-surge of inquiries.

We have sold some work sight unseen, or directly as a result of the website - and that I did not expect.

Serious added value credibility.

- Jonathan Smart, gallerist


Jonathan Smart Gallery's former website has been a well-established art gallery site showcasing leading edge New Zealand art for many years.

The Challenge

Rebrand and create a new design for the website that builds upon the existing reputation. With the redesign, provide a more commercial focus without compromising the gallery's existing artistic roots. It was of great importance to maintain the delicate balance of promoting the artists' works without compromising their artistic integrity.

To add a new facility that clearly separates out works that are available for sale from the large number of works that have been exhibited.

An additional concern was accommodating the successful transfer of the large body of information from the old website.

The Solution

We combined a content management system to handle the articles about exhibitions and artists with a gallery database for showing off the artwork for sale. We adopted a very simple layout which put the focus on the art, letting it speak for itself without distractions from site elements.

We employed some of the warmth and quirkiness for which the gallery is famous for, underpinned by a foundation of solid information.The client provided comprehensive documentation about the gallery's artists and serious attention was given to their representation and the accuracy of the information.

The Result

A simple, clean, functional site which is easy to navigate, clearly organised, and true to the original character of the site and the gallery. The site provides a sound structure for the continuing addition of artists, exhibitions and works for sale.