Consultancy, Advocacy and Research Trust

The Consultancy, Advocacy and Research Trust (CART) is a Maori organisation working directly with and for New Zealand's hard-to-reach and difficult-to deal-with communities..

The Challenge

The challenge was to create a website to inform diverse audience groups of CART's community activities and programmes in a sensitive yet direct manner.

The Solution

We worked closely with CART's core management to identify the needs of all customer groups, to gather content relevant to their needs and identify the most appropriate styles to communicate with them. Six portals were placed on the home page to connect users directly with their content. 

The Result

The Trust's credibility with it's stakeholders and clients has strengthened to the point that their Government funding is secure.