Petone Frameworks - Wellington picture framers


Petone Frameworks frame photographs, artworks and three dimensional objects.  They also repair and restore frames, paintings and photos.

Wellington Workforce

www.wellingtonpictureframers.co.nz

What the customer said

My perceptions were very positive in that I was sure that Web Success would make a difference.  My only issue was related to funding the investment required to get the project under way.

The completed product exceeded my expectations, and the site has been well received by those who have seen it.  I am delighted with the service delivered by Web Success, particularly with the thorough manner in which the specification process was undertaken. That meant there were no mis-matches in my expectations or misunderstanding of the objectives of the project.

Traffic to the site has more than doubled, and the site content leads to many more enquiries and visits to the shop.  
Since the site content is doing what we wanted, we are now tweaking the search engine entry points to boost traffic to the site.

Glenn Stewart
Owner and Manager


The Challenge

To create a website that would ensure Petone Frameworks stood out from the competition in a competitive market.  To increase leads to sales and face-to-face transactions via in-store traffic.  The website needed to reach the target market within the general community as well as attract corporate clients.

The website needed to showcase examples of Petone Frameworks framing solutions.

The Solution

Web Success identified the core buying motivator as 'Pride' with the subsets of 'Memories', 'Moments' and 'Treasures'.  Portals on the Homepage reflected these.

A clean design allowed Petone Frameworks to showcase examples of framing work. Key motivators are addressed in the pages headlines and sub-headlines.

The Result

A website which has worked well for Petone Frameworks, increasing enquiries and through-the-door visitor numbers.  The business receives positive feedback about the site from customers.

In-store specials highlighted on the site are bringing new custom and are prompting sales.